Cat Walk for Kitty: Cat Perch Creation Moving forward

The cat perch and cat shelf business

is one that has been giving us one heck of a ride this past month. Since we launched the new store at the beginning of March, our ranking with google has slipped as all of the shop items are now on another domain. Everything looks the same more or less on our current site, but the shop pages are actually pointing to a shop hosting service for now. It might be the way to go long term as the shop is just so darn cool, although it has some troublesome limits.

We are trying to get our cat shelf products into amazon and already have them linked to google products to help with search results. We have a steady flow of videos being uploaded to youtube and we have even tried some email blasts to let people know about our cool products. It's easy to pay a dollar for a click for someone to come visit our site, but it's not worth the money right now, so for now we have to settle for good ole hard work.

Because the business is still so young, to balance the creation of the cat perches with the updating of the website, with the sitting down and talking about marketing with Dee, to having the ability to have any kind of personal life is something of a nightmare at this stage. But I believe in Catwalk for kitty and know I have to keep on keeping on.

Pricing of the cat perches is our next big hurdle. We have found that although we can make the cat perches and cat shelves at a lower price, we are unable to sustain the initial growth of the business if we continue to keep the pricing as it currently stands. After looking around at quality products and especially the handcrafted market, we feel we have a perfect price point, then coupled with free shipping, we should make most happy with the new changes coming into affect April 7th.

After some months creating cat perches and cat shelving and seeing exactly all that is involved with the "extra costs" we have a new price which will be higher than our current prices that reflect more sensibly our time, effort, materials and other overheads. We plan to reward heavily next year our best customers as they certainly seem to keep coming back for more.

New products

We are literally chomping at the bit to get a start on some of our news designs we have drawn up. Some of our new cat house designs are plays on very popular designs not yet available in the USA, though our cat perches and shelving, trees and cat furniture in general will be 100% made in the USA with FREE shipping.

We have a modular cat box wall unit available soon in many configurations. We are currently working on a quote for this style for a cat shelter in C.A. I am actually buying the wood tomorrow to create our first full system which the photos will be here shortly.

We have a whole line of "Floating Wall Shelves" in creation, whereby the usually cat stepping shelf units we make and sell will also be made in the floating shelf style.

And a cool new product I can't wait to make is the "Cat Exercise Wheel" where your cat can safely jump up into the wheel and be able to run after a toy or light etc. to help them get their exercise each day. As a designer and inventor I have version of this that will be available this year which will be an exercise wheel for my heaviest cat Felicity who is 24lbs. When she sits she looks like a hovercraft as her skin and fur overlaps her body all around her permitter. I am thinking that we will have a version that will have her run for a timed period each time she wants to eat her food. Nothing like torture, but something just to help her spend some more calories each day. (maybe I should make one for myself as I too have been seeing my own shape becoming more and more unfit!) :)

ALSO, if you own a website and would love to exchange links with a small line of text or so, please contact me so we ca help each other.

Customer Shelving Units Prior to Shipping

Here are some of the latest works of art to leave our workshop, we hope you like. We would love to hear some feedback should you have any. Thank you so much.

A Big thank you to John Carroll for being a great customer, here is his shelving units we created just for his cats.

2 cat perches / cat shelves for John C.